Project Type

E-commerce redesign

My Role

UX/UI Designer

Duration

2 months

Tools

Figma/ Photoshop

Project Overview

Why Choose Amazon Subscribe & Save

As an Amazon subscriber, I'm often frustrated with managing my subscriptions, the page isn't visible enough so that I miss order edits very often. To my surprise, many of my friends had the same experience, so that I wanted to redesign the subscription process.

As a team, we redesigned product listings, set up S&S, and managed S&S in 11 weeks sprints. The result of user testing is a more intuitive and simpler user experience than previous versions.

Project Goal

To improve the current user experience

For business:

  • Increase customer and brand loyalty.
  • Increase product sales (repeat purchase rate)
  • Attract Amazon's high-value customers

For costumers:

  • Provides a user-friendly experience with intuitive steps from start to finish
  • Make managing subscriptions simple, fast, and seamless
  • Assist clients in making final decisions quickly

Design Thinking Process

Understand our user’s perception

I propose a 5-stage design thinking process, which are:

Provides a user-friendly experience with intuitive steps from start to finish

Manage your S&S simple, fast, and seamless

Allow users to customize their comparisons

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